Atlas Yoga Studio.
Branding & Visual Identity
Clare from Atlas Yoga Studio wanted to bring her passions for wellness and adventure into her new studio based in South West Rocks. Her values in traditional yoga combined with her thirst for modern physical sports such as snowboarding and surfing, she wanted a new logo that represented how they can go hand-in-hand.
We took on a geometric approach to reflect on Clare's attraction to simplistic and minimalistic design. I incorporated an upside down triangle which translates to water, symbolising fluidity and her connection to the coastline. This is accompanied by the right side up triangle which is the symbol of air, showing breath and its importance in yoga.
The process was highly collaborative, allowing room for new ideas to form from the initial meeting to the final result.
Visit Atlas Yoga for more information.
Photos by Clare Dennis.
I find creative solutions that are driven by purpose.
Let's chat about your project!