Branding & Visual Identity
Josh from Regen Room approached me to help lift his new project about regenerative living with new branding and identity. Regen Room is a place to learn about regenerative living spaces, wanting all humans to become actively engaged in creating a future for all to thrive.
Josh envisioned a new brand that would help generate energy across his target audience whilst visualising growth and evolution.
A combination of bold and thin typography was used to add balance and emphasis within the brand. ‘re’ within the logo is reduced in size to help guide the audience to read it as ‘re-gen’, which has then been translated in the brandmark (seen below).
Honouring this theme, I pulled inspiration from natural elements - honing in on different textures, shapes and linework that can be seen in our environment.
The primary colour pallet consists of Jade green accompanied by Terracotta, Tan and Peach.
Josh required a brand style guide to create brand consistency when using the provided logos and assets for all future design materials.
I find creative solutions that are driven by purpose.
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